New Amsterdam‘s Ryan Eggold and Good Sam‘s Sophia Bush contributed their time and talents for a new “Stop the Bleed” PSA to help war victims in Ukraine.
Many Ukrainians don’t have access to the internet, so the goal of the Stop the Bleed campaign is to make sure the PSA spreads virally worldwide to reach as many civilians as possible with the lifesaving information. Co-stars of Eggold and Bush like Alejandro Hernandez, Conner Marx, Freema Agyeman, Janet Montgomery, Jocko Sims and Sandra Mae Frank also helped with the PSA, which shares simple life-saving skills to stop deadly bleeding.
Both New Amsterdam and Good Sam are well known in the Ukraine. Good Sam showrunner Katie Wech and New Amsterdam showrunner David Schulner played a pivotal role in making the PSA a reality.